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There are few genetically pure cotton species remaining in the world, and one of the only old-world cotton species still cultivated on a large scale is Organic Kala Cotton from India. Kala Cotton is the purest form of organic cotton grown without pesticides, herbicides, or chemical fertilizers. Most importantly, it is a purely rain-fed crop saving precious water.
You will be shocked to learn some of these facts as we were when we learnt them. This is why we decided to produce and bring responsibly made and ethically sourced products made from natural fabrics, including organic cotton.
According to estimates, a t-shirt made of conventional cotton requires about 2,700 litres of water, and a pair of jeans requires about 6,800 litres. That's a lot of water that can be used for growing food and solving water scarcity.
Conventional cotton accounts for 7% of the pesticides and insecticides used worldwide, chemicals that damage our ecosystem. The conventional cotton industry is one of the most environmentally unfriendly industries in the world.
Synthetic fabrics such as polyester, rayon etc., are made through chemical synthesis using sodium hydroxide and carbon disulphide (derivatives of coal, oil, or natural gas). They are neither good for your body nor our environment.
